Online ExamsCentral ExamsIBPS Banking Exams Punjab National Bank Clerk Exam., 2010 Marketing and Computer Knowledge (Held on 4-4-2010) By admin Last updated May 17, 2020 0 Share Punjab National Bank Clerk Exam., 2010 Marketing and Computer Knowledge (Held on 4-4-2010) 1. Four of the following five are alike in a certain way and so form a group. Which is the one that does not belong to the group ? Marketing function includes—Designing new productsAdvertisementsPublicityAfter sales serviceAll of these 2. Lead generation can be resorted to by browsing—Telephone directoriesYellow pagesInternet sitesList of existing customersAll of these 3. Effective selling skills depend on—Effective lead generationSales Call PlanningTerritory AllocationEffective communication skillsAll of these 4. Market Information means—Knowledge level of marketing staffInformation about marketing staffInformation regarding Share marketKnowledge of related markets 5. Marketing channels mean—Delivery periodDelivery timeDelivery outletsDelivery placeAll of these 6. ‘Buyer Resistance’ means—Buyer’s interest in the product being soldBuyer fighting with the sellerBuyer’s hesitation in buying the productBuyer becoming a seller 7. Marketing is the function of—Sales personsProduction DepartmentPlanning DepartmentTeam leadersA collective function of all staff 8. A DSA means—Direct Service AgencyDirect Selling AgentDouble Selling AgentDistribution Agency 9. Service Marketing is resorted to in—All manufacturing companiesAll production housesExport unitsInsurance companies and banks 10. Marketing is—A skilled person’s jobA one day functionA one time actRequired only when a new product is launched 11. Market share refers to—Share market pricesPrice fluctuation in the marketShare issue floated by the companyShare of walletShare of business of the company as compared to peers 12. Service Marketing is the same as—Internet marketingTelemarketingInternal MarketingRelationship Marketing 13. Current Accounts can be freely opened by ………… Find the incorrect answer.All NRIsAll businessmenGovernment departmentsFirms and CompaniesHUFs 14. Buyer Resistance can be overcome by—Cordial relation between buyer and sellerGood negotiationPersuasive communicationGood after sales service 15. Cross-selling is useful for canvassing—Current AccountsFixed Deposit AccountsStudent loansCar loansAll of these 16. Market segmentation helps to determine—Target groupsSale priceProfit levelsProduct life cycle 17. The target group for Car loans is—Auto manufacturing companiesCar dealersTaxi driversCar purchasersAll of these 18. The best promotional tool in any marketing is—e-promotionPublic RelationsViral marketingWord of mouth publicityAdvertisements 19. Customisation results in—Customer exodusCustomer retentionCustomer complaintsAll of these 20. The target group for Education Loans is—All parentsAll ProfessorsAll Research ScholarsAll Tutorial CollegesAll College Students 21. Find the correct sentence.Higher the price, higher are the salesMore sales persons lead to more salesMission statement is part of a Market PlanBetter sales incentives means better performance 22. Good marketing strategy envisages good and proper—Product developmentPromotion and DistributionPricingRelationship managementAll of these 23. Savings Accounts can be opened by—All individuals fulfilling KYC normsAll individuals earning more than Rs. 1,00,000 per annumAll individuals above the age of 18All salaried persons only 24. Situation Analysis is useful for—SWOT AnalysisAnalysis of Sales person’s performancesAnalysis of capital marketsAll of these 25. Information that comes from an external source and fed into computer software is called—InputOutputThroughputReports 26. With a CD you can—ReadWriteNeither Read nor WriteBoth Read and Write 27. Errors in a computer program are referred to as—bugsmistakesitem overlookedblunders 28. Which of the following are computers that can be carried around easily ?LaptopsSupercomputersPCsMinicomputers 29. What menu is selected to change font and style ?ToolsFileFormatEdit 30. Where is the disk put in a computer ?In the hard driveIn the disk driveInto the CPUIn the modem 31. A computer’s hard disk is—an arithmetic and logical unitcomputer softwareoperating systemcomputer hardware 32. A compiler is used to translate a program written in—a low level languagea high level languageassembly languagemachine language 33. In programming, you use the following keys—Arrow keysFunction keysAlpha keyspage up and Page Down keys 34. Which keys enable the input of numbers quickly ?Function keysThe numeric keypadCtrl, shift and altArrow keys 35. Files are organized by storing them in—tablesdatabasesfoldersgraphs 36. The secret code that restricts entry to some programs—entry-codepassportpasswordaccess-code 37. Advertisements are not required in—Public Sector banksPrivate Sector banksGovernment concernsProfit making companies 38. The most common method of entering text and numerical data into a computer system is through the use of a—plotterscannerprinterkeyboard 39. Computer programs are also known as—operating systemsdocumentsperipheralsapplications 40. A collection of unprocessed items is ………informationdatamemoryreports 41. ……… is when the more powerhungry components, such as the monitor and the hard drive, are put in idle.HibernationPower downStandby modeThe shutdown procedure 42. ……… is the process of dividing the disk into tracks and sectors.TrackingFormattingCrashingAllotting 43. A saved document is referred to as a ………filewordfolderproject 44. Which of the following is the largest unit of storage ?GBKBMBTB 45. The operating system is the most common type of ……… software.communicationapplicationsystemword-processing 46. A ……… is approximately one billion bytes.kilobytebitgigabytemegabyte 47. A scanner scans—PicturesTextBoth Pictures and TextNeither Pictures nor Text 48. Dumb terminals have terminals and—MouseSpeakersKeyboardMouse or Speakers 49. The portion of the CPU that coordinates the activities of all the other computer components is the—motherboardcoordination boardcontrol unitarithmetic logic unit 50. A repair for a known software bug, usually available at no charge on the Internet, is called a(n)—versionpatchtutorialFAQ Loading... 0 Share FacebookTwitterGoogle+ReddItWhatsAppPinterestEmail