A. right-time marketing
B. demand chain
C. services marketing
D. guerrilla marketing
A. product
B. information
C. access
A. Co-brand
B. manufacturer brand
C. private brand
D. multi brand
A. services marketing
B. right-time marketing
C. guerrilla marketing
D. demand chain
A. marketing-mix models
B. base and incremental volume model
C. base Sales
D. all of the above
A. positively
B. natural
C. a & b
D. negatively
A. sampling
B. point-of-purchase displays
C. spiffs
D. glorifier
A. promotion
B. location
C. product
D. decision
A. trade sales promotions
B. consumer sales promotions
C. sales
D. marketing mix
A. trade sales promotions
B. sales
C. consumer sales promotions
D. all of the above
A. trade contest
B. dealer loader
C. trade allowances
D. push money
A. the product life cycle
B. the sales chart
C. the dynamic growth curve
D. the adoption cycle
A. 1991
B. 1990
C. 1997
D. 1995
A. services marketing
B. segmentation
C. location
D. all of the above
A. they can generate more advertising
B. they can please top management.
C. they can gain tax advantages
D. they can set lower prices that result in greater sales and profits
A. optimization
B. segmentation
C. accountability
D. targeting
A. marketing mix
B. marketing ROI
C. marketing effectiveness
D. marketing decision
A. location
B. segmentation
C. services
D. promotion
A. marketing activity
B. exchange process
C. market place
D. money exchange
A. brand equity
B. brand loyalty
C. brand strategy
D. brand marketing